01
Opportunity assessment
Where work gets stuck, why, and which opportunities deserve attention first.
Business diagnosis · Practical AI · Implementation
Find the real problem.
Build the right solution with AI.
I’m Anat Dekel. I diagnose what’s really slowing your business, then design and implement the right solution, combining AI technologies with process improvement.
Short, no-obligation fit check · English or Hebrew
4+years hands-on with generative AI
20+years in engineering, product and leadership
−25%agent handling time with Ava, the AI assistant I led at Navan
+30%compliance efficiency and accuracy at Cross River
100+cities on payments infrastructure I scaled at Via
What I do
From business friction to a working solution
Every project is clearly scoped: decide what matters, prove it small, implement it properly, and hand it over.
02
Focused pilot
A small, useful test that shows whether the idea creates value — before a bigger commitment.
03
Implementation
A reliable solution connected to how your business already works, with sensible safeguards and testing.
04
Training & handover
Practical training, documentation and clear ownership — so the solution doesn’t depend on me.
Track record
Results from 20 years of building
Across FinTech, RegTech, mobility and AI — turning complex operational problems into products and systems people use.
Navan
less agent handling time within six months, with Ava — the AI support assistant I led at Navan.
Cross River
better compliance efficiency and accuracy — while cutting costs by 20%.
Via
cities running on the reusable payments infrastructure I scaled at Via.
Who it’s for
This is for you if…
You are looking to combine AI technologies with process improvement
For small to medium-sized business owners
- Work keeps getting stuck, and it’s not clear why
- You want to test AI before making a big commitment
- You need a solution that fits how your business already works
- You want your team to own it — not depend on a consultant
- You want to increase profits and make the business more efficient
How it works
The right solution starts with the right question
More than 80% of AI projects fail, and the most common root cause isn’t the technology. It’s that the problem was never properly defined.
Source: RAND Corporation, 2024
I look at people, workflow and evidence together.
Understand the work
Talk with the people doing the work and map what really happens.
Find the cause
Separate visible symptoms from the underlying business problem.
Compare options
Process change, existing tools, automation and AI — on equal terms.
Build and prove
Test a focused solution, measure it, implement what earns its place.
Hand over clearly
Train the team, document the system, agree who owns it next.
What you leave with
- Defined scope and milestones
- Value measured before and after
- Safe use of data, with human review
- A documented handover
About Anat
Strategy and execution, in one place
The judgment of a senior product leader, with the hands-on mindset of an engineer.
My role isn’t to sell a tool or leave behind a presentation. I listen, analyse the evidence, build with the right specialists when needed, and make sure the solution can be owned after the project ends.
4+ years working hands-on with generative AI. Based in Tel Aviv, working in English and Hebrew.
Contact
Tell me what’s stopping you from growing
The first conversation is a short, no-obligation fit check. A full diagnosis starts only as a clearly scoped project.